TLJ Collective, where artists stand united to celebrate our culture through fashion and art. Our main goal is to collaborate, create and contribute to our communities. Te Lo Juro is all about showing up as your authentic self. ✨

Founder Edith Gutierrez-Hawbaker knew it was time to honor her Latinx culture when her 6-year-old donated the money he made at his Abuela’s yard sale to helping rebuild Puerto Rico. His selflessness and compassion reminded her of her upbringing. “We lived in a neighborhood that didn’t have much, but we had a strong sense of our cultural identity. We were proud of where we came from and we always took care of one another.”

After years as an Art Director and Educator, she focused her passion on creating a collective that gave back to the community that shaped her. “I felt a responsibility to not only help Puerto Rico, but to give back to my community at large.” Her desire to create a social-minded business led her to begin Te Lo Juro, a collective where artists stand united and celebrate their culture through fashion and art. 

At Te Lo Juro, we believe in empowering one another through positivity y amor.  We are a diverse group of artists who honor and support the Latinx community through the use of cultural iconography and positive messages.  Each collection is a collaboration in which we explore ideas about cultural identity, equality and compassion. We want to break away from the negativity and focus on uplifting one another. Our goal is to work together to embrace our culture and celebrate our community.

At TLJ Collective our main goal is support organizations that strengthen and advance our communities. We donate 20% of sales to nonprofits and programs that embody positivity y amor. When you support Te Lo Juro, you’re only investing in your style, you’re showing your encouragement for these groundbreaking groups, too.